ABSTRACT

Organizations rely extensively upon a myriad of images and pictorial representations such as budgets, schedules, reports, graphs, and organizational charts to name but a few. Visual images play an integral role in the process of organizing. This volume argues that images in organizations are ‘performative’, meaning that they can be seen as performances, rather than mere representations, that play a significant role in all kind of organizational activities.

Imagining Organizations opens up new ways of imagining business through an interdisciplinary approach that captures the role of visualizations and their performances. Contributions to this volume challenge this orthodox view to explore how images in business, organizing and organizations are viewed in a static and rigid form. Imagining Business addresses the question of how we visualize organizations and their activities as an important aspect of managerial work, focusing on practices and performances, organizing and ordering, and media and technologies. Moreover, it aims to provide a focal point for the growing collection of studies that explore how various business artifacts draw on the power of the visual to enable various forms of organizing and organizations in diverse contexts.

part I|63 pages

Making Things and Practices (In)visible

chapter 1|12 pages

Transparency or the New Invisibility

The Business of Making Connections

chapter 2|22 pages

Business Fiction

Global Economy by William Gibson

chapter 3|27 pages

Visible, Tradeable Carbon

How Emissions Markets are Constructed

part II|45 pages

Imagining Technologies and Technologies of Imagination

chapter 4|16 pages

Imagining Technology in Organizational Knowledge

Entities, Webs, and Mangles

chapter 5|27 pages

Process Flowcharts

Malleable Visual Mediators of ERP Implementation

part III|62 pages

Publicity

chapter 6|23 pages

Style and Strategy

Snapshot Aesthetics in Brand Culture

chapter 7|21 pages

Icon, Iconography, Iconology

Banking, Branding and the Bowler Hat*

chapter 8|16 pages

Modernizing the Grocery Trade with Cartoons in Wartimes

Humor as a Marketing Weapon (Progressive Grocer, 1939–1945)

part IV|60 pages

Inscriptions, Emotions and Passions

chapter 9|22 pages

Imagining Passion in Action

An Analysis of Translation and Treason

chapter 10|17 pages

Imagining (the Future) Business

How to Make Firms with Plans?

chapter 11|19 pages

“A Picture Tells more than a Thousand Words”

Losing the Plot in the Era of the Image

chapter |7 pages

Afterword

Concluding Reflections: Imagining Business