Service quality in higher education – a review and research agenda
International Journal of Quality and Service Sciences
ISSN: 1756-669X
Article publication date: 6 July 2010
Abstract
Purpose
The purpose of this paper is to explore the critical research issues in terms of service quality in higher education.
Design/methodology/approach
The paper critically examines a number of leading studies in satisfaction, service quality, and higher education.
Findings
The paper finds five critical research agenda in the field of service quality in higher education sector.
Research limitations/implications
The paper shows the research gaps of service quality in higher education through a review of literature. Future research should empirically address those gaps.
Practical implications
The growth of service quality literature started with commercial enterprises. Later, it is expanded in the management and marketing of higher education sector. Measuring and modeling service quality in higher education is new. The paper shows the nature and future directions of service quality research in higher education.
Originality/value
The research issues developed for this paper are relevant to antecedents, dimensions and consequences of service quality in the context of higher education.
Keywords
Citation
Sultan, P. and Yin Wong, H. (2010), "Service quality in higher education – a review and research agenda", International Journal of Quality and Service Sciences, Vol. 2 No. 2, pp. 259-272. https://doi.org/10.1108/17566691011057393
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited