Parents report a variety of reasons for purchasing prepackaged, processed meals
Research BriefReasons Parents Buy Prepackaged, Processed Meals: It Is More Complicated Than “I Don't Have Time”
Introduction
Prepackaged, processed meals such as boxed entrees and frozen dinners reduce the investment of energy, time, or cooking skills needed for food preparation.1 These foods are widely available and relatively inexpensive2 and simplify meal preparation. However, cross-sectional and longitudinal studies have demonstrated that youth who eat more prepackaged, processed foods have higher overall energy, sugar, sodium, and saturated fat intakes.3, 4, 5 Additional studies have shown positive associations between foods available in the home and dietary intake of those foods; for example, higher home availability of non-nutritious foods has been associated with higher non-nutritious food intake.6 Therefore, home availability of prepackaged, processed meals may contribute to poorer dietary intake.
Given the negative impact of poor dietary intake on health,7 coupled with the direct associations between dietary intake and home food availability, it is important to understand why parents purchase prepackaged, processed meals for their families. Gaining such an understanding will help identify potentially modifiable factors for intervention. Previous quantitative8, 9 and qualitative10 studies found inverse associations between cooking skills and consumption of highly processed foods. An additional study found that low-income mothers prioritized making home-cooked meals when they reported greater cooking skills and self-efficacy; food choices were also influenced by meal-planning abilities.11 Another study showed a negative correlation between cooking self-efficacy and a preference for time and energy savings around meal preparation.12 Social Cognitive Theory emphasizes the importance of abilities, cognitions, and self-efficacy on motivation and behavior;13 therefore, parental cooking self-efficacy and meal-planning skills may be important targets for theoretically driven interventions to improve healthier eating.
Research on prepackaged, processed foods has examined purchases by several socio-demographic characteristics. Working more weekly hours was consistently associated with higher preference for and purchase and consumption of prepackaged, processed foods.8, 14, 15, 16 However, to date, research has not evaluated whether a parent's sense of balance or lack thereof between home and work responsibilities is associated with convenience foods. Less consistent associations have been found between prepackaged, processed food purchasing and age, gender, education, and perceived time and money.8, 14, 15, 16, 17 In addition, children's presence in the home has been associated with lower preferences for and use of prepackaged, processed foods.8, 14, 15 Yet, qualitative research findings have suggested that parents felt conflicted about using prepackaged, processed foods because they knew these foods were not as nutritious but they valued time-saving benefits or decreasing conflict with picky eaters.10, 18, 19 These qualitative findings suggest that time is not the exclusive reason for purchasing convenience foods.10, 18, 19 Because parents are family food purchasers and gatekeepers,20 it is important to understand the reasons why parents purchase prepackaged, processed meals and factors associated with the purchasing behaviors, in addition to the socio-demographic characteristics associated with them.
This secondary, cross-sectional study adds to the extant literature by assessing multiple reasons why parents purchase prepackaged, processed meals for their families. The current study also tests associations between these reasons and (1) family socio-demographic/work–life balance characteristics; (2) modifiable factors (ie, self-efficacy for cooking and meal-planning ability); and (3) home availability of prepackaged, processed meals, fruits, and vegetables. Findings will inform the development of interventions to reduce parent purchases of prepackaged, processed meals and improve the healthfulness of family meals.
Section snippets
Methods
The current study used baseline data of parent and guardian participants (n = 160) from the Healthy Home Offerings via the Mealtime Environment (HOME) Plus randomized controlled trial.21 HOME Plus aimed to prevent excess childhood weight gain through a family intervention promoting family meal frequency, healthfulness of meals and snacks, and reduction in screen time. The University of Minnesota Institutional Review Board approved the trial and procedures, and parent and guardian participants
Results
In the order of prevalence (as shown in the top row of Table 2), parents endorsed the following reasons for purchasing prepackaged, processed meals: “I don't have time to prepare other foods” (57%); “My family really likes them” (49%); “They are easy for my child to prepare” (33%); “They are inexpensive” (27%); “I don't know what else to make” (22%); and “They are the only thing my whole family will eat” (11%).
Discussion
The current study evaluated reasons why parents with school-aged children buy prepackaged, processed meals. The most commonly endorsed reason for purchasing was not having enough time to prepare other foods. Given the convenience and marketing messages of prepackaged processed meals, this result was not entirely surprising. However, nearly half of parents in this study reported that they purchased prepackaged, processed meals because their family really liked them. Also, about one third of
Implications for Research and Practice
Study findings suggest that parents report many reasons for purchasing prepackaged, processed meals for their families. Parental endorsement of these reasons appears to go largely beyond socio-demographic and lifestyle characteristics and may be relevant for families from all backgrounds. Of importance, having a less favorable work–life balance was not associated with endorsing reasons for purchasing prepackaged, processed meals, but working more hours per week was. Because most parental
Acknowledgments
This study and publication was supported by Grant R01 DK08400 by the National Institute of Diabetes and Digestive and Kidney Diseases at the National Institutes of Health (NIH). Its contents are solely the responsibility of the authors and do not necessarily represent the views of the NIH. Software support was also provided by the University of Minnesota's Clinical and Translational Science Institute (Grant 1UL1RR033183 from the National Center for Research Resources of the NIH). The HOME Plus
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Conflict of Interest Disclosure: The authors' conflict of interest disclosures can be found online with this article on www.jneb.org.