Innovations in Social Marketing and Public Health Communication

1. Front Matter

   Pages i-vii

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2. Theoretical Developments

   1. Front Matter

      Pages 1-1

      PDF

   2. Formulating Effective Social Marketing and Public Health Communication Strategies

      • Walter Wymer

      Pages 3-31

   3. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program

      • Simone Pettigrew, Lisa Weir, Mark Williams, Sharyn Rundle-Thiele

      Pages 33-47

   4. Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement

      • Krzysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee

      Pages 49-66

   5. Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising

      • Sandra C. Jones, Katherine Eagleton

      Pages 67-86

   6. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach

      • Linda Brennan, Wayne Binney, John Hall

      Pages 87-105

   7. Faces of Power, Ethical Decision Making and Moral Intensity. Reflections on the Need for Critical Social Marketing

      • Jan Brace-Govan

      Pages 107-132

   8. Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia

      • Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell, Jennifer Goulden

      Pages 133-158

   9. On Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation

      • Gonzalo Diáz-Meneses, Ignacio Luri-Rodríguez

      Pages 159-172

   10. Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities

       • Marlize Terblanche-Smit, Nic S. Terblanche

       Pages 173-183

   11. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption

       • Joana Rita Silvestre Godinho, Helena Alves

       Pages 185-212

3. Applied Research

   1. Front Matter

      Pages 213-213

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   2. Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign

      • Robert J. Donovan, Julia Anwar-McHenry

      Pages 215-226

   3. Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic

      • Sandra C. Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold, Louise Waters et al.

      Pages 227-247

   4. FASD Prevention Interventions Valued by Australian and Canadian Women

      • Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey et al.

      Pages 249-261

   5. Does Social Marketing Have a Role in Skin Cancer Education and Prevention?

      • Tim Crowley, Maurice Murphy

      Pages 263-277

   6. Tomorrow’s World: Collaborations, Consultations and Conversations for Change

      • Sinead Duane, Christine Domegan, Patricia McHugh, Michelle Devaney, Aoife Callan

      Pages 279-290

   7. ‘Working Without Occupational Health and Safety Is a Thing of the Past’: The Effectiveness of a Workplace Health and Safety Campaign in Andalusia (Spain)

      • Mª José Montero-Simó, Rafael Araque-Padilla, Juan M. Rey-Pino

      Pages 291-300

   8. Improving Quality of Life by Preventing Obesity

      • Tatiana Levit, Lisa Watson, Anne M. Lavack

      Pages 301-319

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

• African Migrant Blood Donation in Australia
• Child Obesity Prevention
• Family Decision Making
• Improving Behavior Change
• Improving Quality of Life
• Occupational Health and Safety
• Public Health Communications
• Social Business Model
• Social Marketing Communications
• Social Marketing Innovations
• Sustainability Marketing
• Theoretical Advances of Social Marketing
• Understanding Individual Risk Behaviors

• Faculty of Management, University of Lethbridge, Lethbridge, Canada

  Walter Wymer

Professor Wymer’s scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005). Currently, Professor Wymer serves on five journal editorial boards.

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